Straight answers
Plain answers to the questions founders ask us about software, AI, design and data.
AI systems
Is an AI receptionist worth it for a small business?
What an AI receptionist actually does, which businesses it pays off for, what it costs to run, and how to tell a good one from one that makes things up.
· 3 min read
Software engineering
How to hire a software team when you're not technical
A plain guide for founders who have never hired an engineer: what to ask, what a good answer sounds like, the warning signs, and what you should own at the end.
· 3 min read
Software engineering
What decides the cost of building a web app?
Why quotes for the same idea can differ by ten times, the things that actually drive the price, and how to keep the first version small enough to afford.
· 3 min read
Product design
Why you should click through your app before anyone builds it
What a clickable prototype is, why it is the cheapest place to make mistakes, and how to use one with customers and investors before you pay for code.
· 2 min read
Data
How to see all your business numbers in one place
Why your tools disagree about your own numbers, how a small business brings them into one dashboard, and which few numbers are actually worth watching.
· 2 min read
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